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An Abzorbing New Experience - Image

AN ABZORBING NEW EXPERIENCE

12/03/10

Vodafone and BT service provider Abzorb is looking to double turnover in the next three years through its new business partner programme Abzorb Plus

It’s been just under two years since converged B2B telecoms provider Abzorb was formed from the combination of Vitel Networks, Vitel Systems, Vocal and Protocall. But already the Bradford-based company is predicting annual turnover of £30 million in the next three years and complete geographical coverage.

The re-brand in June 2008 was the first step in a five-year strategy.  The combination of the companies brought together Mike Walsh, Faruk Amin, Dom Waterson and Steve Beeby.

Abzorb claims to have a client base of 3,000 businesses including blue-chip accounts such as P&O Ferries and RBS.

In the fixed line arena it has a BT wholesale supply chain and a Vodafone service provision licence for mobile.

The company’s turnover at the end of last year stood at £12.5 million. While increasing that by £17.5 million by 2013 may be ambitious, managing director Mike Walsh (pictured above, with rest of management team) is confident that Abzorb’s new partner performance programme Abzorb Plus will go a long way to achieving this.

Abzorb Plus is a business partner programme that offers Abzorb’s full product portfolio to the channel. It is based around mobile and fixed recurring revenue packages.

The programme can offer a fully-managed service, including own brand and bureau billing and partners are given dedicated support teams, account management and training on a range of products.

By Paul Withers (contact paulw@mobilenewscwp.co.uk)

Full article in Mobile News issue 458 (March 1, 2010).

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