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Case Study - AMK Automotive And Group Auto Union - Image

CASE STUDY - AMK AUTOMOTIVE AND GROUP AUTO UNION

03/08/11

Established in 1996, UK based Abzorb are an accredited unified communications provider to members and suppliers of Group Auto Union. 

AMK Automotive Ltd, part of the OSL Group of Companies, was in the market for a Call Logging Solution to underpin operational efficiencies and reduce costs. AMK Automotive, established in 1993, has become a major re-manufacturer and distributor of automotive components to the replacement after-market supplying to independent and national motor factors. AMK’s policy of continual investment in employees, training, new technology and the refinement of its re-manufacturing techniques ensures AMK maintains its position within the Automotive Components Industry.

These days, many businesses fail to grasp that one of the biggest costs, after employees, is communication; by installing the Call Logging Solution recommended and provided by Abzorb, AMK Automotive is now able to get a far better understanding of how its business telephony operates on a day to day basis, it also shows key performance information that can now be used to further enhance AMK Automotive’s customer experience.

The Call Logging product range provided by Abzorb includes call monitoring, call center management, call recording and call activity analysis, which happens in REAL TIME allowing you to respond quickly to changing conditions within your business.

Q: How much are missed calls costing your business?

Most businesses don’t even know - you can’t manage what you can’t measure. Call Logging allows you to follow up any missed calls, lets you know if you need to expand and helps prevent losing customers to your competitors.

National UK Call Statistics state that on average, businesses miss two sales calls per day. Based on a 5 day working week and, with an average spend of just £50 per call, this equates to lost revenue of £26,000 per annum, which could have been used to finance additional sales staff.

Q: Which businesses would benefit from Call Logging and Call Recording?

Any business that uses telephony with its customers regardless of its size - it’s not just for call centres. Call recording is also ideal to access previous calls to solve disputes relating to what customers have ordered compared to what has been delivered.

Key benefits
* Improves customer service - Improves staff efficiency.
* Helps manage & measure sales - Call recording helps solve disputes.
* Real time information enables management to react quickly to changes in call traffic.
* Call handling information can be displayed on a plasma screen for motivational purposes

For more information on how Abzorb can help you improve operational efficiency, contact our expert Justin Russell on 07554 115522 or email him at justin.russell@abzorb.co.uk

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