Blog - Brand Differentiation and the Abzorb MVNE Approach

Posted 2 years ago

By Venetia Price – Inbound and Digital Marketing Specialist

When asked ‘Why use a focused distribution and wholesale partner like Abzorb and their channel?’ Our mobile partners, Vodafone, O2 and EE reply in unison ‘focus.’  They appreciate that Abzorb and Abzorb’s reseller partners have a better understanding and are more knowledgeable about their specific SME markets than their own ‘blue chip’ companies ever can be.  For the SME market in the UK, understanding individual business needs and relationships is essential.    

What is a MVNO?

A Mobile Virtual Network Operator (MVNO) is a mobile service provider who uses the infrastructure of one of the Mobile Network Operators (MNO) such as Vodafone, O2 and EE.

What is a MVNE?

A Mobile Virtual Network Enabler such as Abzorb’s unique abZ Service is a provider that enables MVNOs to operate. We build all the infrastructure agreements and invest heavily in developing all the tools, from API integration, network reporting and control, CDRs, portal control and billing so that the MVNO does not need to – we are simply eliminating the barriers to become a MVNO.

abZ MVNE Proposition 

We have built abZ MVNO proposition so that any reseller, integrator and telecoms provider can build their own branded MVNO service without any of the high initial costs traditionally seen in this market. No high initial CAPEX investment, no lengthy development costs and no expensive maintenance and support OPEX costs. Leaving the SME to be able to focus on how they can differentiate and build their MVNO brand to drive new sales and increase customer loyalty.   

The Abzorb Approach 

Our MVNO service enables you to brand and differentiate your service to meet your specific target customers’ needs. It can be much more than just having your logo and APN evident on a handset or bill. 

We can offer flexible tariffs as part of your own MVNO and the flexibility to move in and out of contract from your EE infrastructure enabled MVNO, to Vodafone and or 02 for individuals and not just company-wide - all managed by a single Portal and a single Bill.

We work with channel partners on nationwide vertical campaigns, support joint marketing funded activities and lead generation.

Nobody knows your customer better than you, but we are here to help you drive your brand differentiation and additionally support you in growing your business in adjacent markets with a full suite of other data connectivity and voice services. This is vital in migrating towards being a true Unified Comms provider.

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