Case Study

Abzorb Keep Iconx Always Connected

IconX International’s team have decades of experience in developing automated solutions within the retail vending sector. For IconX a reliable broadband connection is crucial to operate their automated solutions.

Experienced vending machine specialists, IconX automated key cutting machines are now supplied in the UK and internationally. We therefore understand the challenges faced in designing a new, innovative vending solution that can be manufactured and serviced within budget to maximise a return on investment.

IconX have more than 24 patents pending or approved and understand the need for strict confidentiality.

Losing Connectivity

For IconX a reliable broadband connection is crucial to operate their automated solutions. They supply key cutting machines to Timpson’s throughout the UK and were experiencing poor broadband connectivity at numerous branches resulting in the machines not being able to function. This also affected new business, if they were pitching for a new branch of Timpson’s and the demonstration failed due to a poor broadband connection this could potentially result in a loss of the contract.

Calling In the Experts

IconX knew they had to resolve the situation and they required a robustand reliable broadband connection for their key machines, to enhance customerexperience and avoid any downtime resulting in an unreliable service. Peter Wear, IconX commented,
“We sought help from Abzorb, as an existing customer of theirs we were confident that they would provide a bespoke solution that was fit for purpose, and flexible enough to meet our specific requirements.”

Bespoke Solutions

Abzorb supplied IconX with over 250 4G SIM cards, which offers shared data across each connection, all through our own ABZ network.

Always On

As a result of these 4G SIM cards IconX now have reliable Key cutting machines powered by a robust and reliable connection providing the best possible connectivity for each location.

Outstanding Service

Abzorb has helped IconX provide a secure and reliable solution ensuring that they are providing an outstanding service to their customers whilst maintaining professionalism and leading customer experience.


  • Abzorb advising on the best network due to location.
  • IconX have access to Abzorb billingplatform/portal.
  • Able to access connections data usage and action changes inindividual numbers when needed.


  • Unique, flexible, and bespoke proposition for data and SIM requirements.
  • ‘Always On’ broadband connection with 4G roaming SIM cards providing reliable connectivity·
  • Simple and seamless to connect to their machines

“Abzorb were able to offer us a unique wholesale proposition, tailored to suit our needs, and build a bespoke tariff offering small amounts of data at a competitive price which we couldn’t get from other providers,”

Peter Wear

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